Discover how a Mortgage Architects broker achieved a 75% increase in leads and phone call consultations with Brite Media

Carla Rosa

Case Study

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min read

Company Snapshot

Mortgage Architects is a Canadian Mortgage Brokerage led by a seasoned management team and supported by a network of experienced and caring Mortgage Brokers. MA help homeowners ask the right questions, compare mortgage rates and privileges, design a mortgage based on their needs, and understand how to make their mortgage work for them.

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Background

Our client, a mortgage broker under Mortgage Architects primary reason for working with Brite Media, was the ability to leverage paid social media ads to generate new monthly leads as a funnel to their mortgage business. Their previous forms of generating leads did not include any systems to vet only qualified leads coming through, which was a key issue faced in the past for the business.

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An Easy Vetting Process Increases Lead Quality and Higher Odds of Closing Deals

Brite Media's thorough setup, vetting, and proactive support wowed our client. Brite Media uses a battle-tested setup for any service-based industry that require more qualified-leads and consultations. That means a thorough sales pipeline, lead filtering, lead nurturing and more, which are all crucial in the world of mortgage brokers working with serious home buyers and mortgage purchases.

Targeted Advertising

Brite Media's ad strategy was to Identify key demographics such as age, income, and location, additionally targeting first-time homebuyers, real estate investors, or those looking to refinance as all potential buyers for our client. Strategy included detailed targeting and diverse ad formats. Suitable for reaching a broad audience of buyers. The strategy also used our intuitive automated responses to acknowledge inquiries quickly and ensure lead nurturing to avoid drop offs. By leveraging all these aspects and strategies effectively, our client was able to receive high-quality leads, increase brand awareness, and ultimately drive more business.

Brite Media Blew Me Away

"Working with Brite Media has been an absolute game changer for my mortgage business. Their lead generation service has not only provided me with a consistent stream of high-quality leads, but also has significantly boosted my conversion rates. Thanks to their targeted approach and efficient strategies, I've been able to connect with clients who are genuinely interested and ready to take action"